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Business · Guess the stat

How well do you know sponsorship deals?

Guess the real numbers behind corporate sponsorship, see how everyone else guessed, and get the source.

Guess the statOne tap · see how everyone guessed

What was the value of the 20-year naming-rights deal for the Los Angeles arena now called Crypto.com Arena?

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Sponsor by the numbers

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about 7%

In 1994, what share of major U.S. professional sports venues carried a corporate sponsor's name?

Corporate-named stadiums were still rare in the early 1990s before the practice took off.

Source: Naming rights research (via Wikipedia) (2020) en.wikipedia.org

about 61%

By 2004, what share of major U.S. pro sports venues had a corporate sponsor name?

In just a decade, corporate-sponsored stadium names went from rare to the norm across U.S. sports.

Source: Naming rights research (via Wikipedia) (2020) en.wikipedia.org

about $17 million a year

MetLife Stadium's naming-rights deal pays about how much per year, below the $25-30 million originally expected?

Even a below-expectation naming-rights deal still adds up to tens of millions annually.

Source: Naming rights research (via Wikipedia) (2011) en.wikipedia.org

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How does SponsorSurvey.com work?

Each question asks you to guess a real number about corporate and event sponsorship. After you answer you see how everyone else guessed, then the real figure and where it comes from.

How is the daily round scored?

Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.

Where do the numbers come from?

Every stat links to its source, such as government statistics agencies, research organizations and industry groups. Figures are checked against the source before they go live.

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