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Sponsor facts & stats

4 sourced facts about corporate and event sponsorship, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

About how much of that global sponsorship spending came from North America alone in 2018?

Answerabout $24.2 billion

North America has long been the single largest regional sponsorship market.

Source: IEG sponsorship spending data (via Wikipedia) (2018) en.wikipedia.org

In 1994, what share of major U.S. professional sports venues carried a corporate sponsor's name?

Answerabout 7%

Corporate-named stadiums were still rare in the early 1990s before the practice took off.

Source: Naming rights research (via Wikipedia) (2020) en.wikipedia.org

Adidas' kit-supply sponsorship of Manchester United, signed in 2014, was worth at least how much over ten seasons?

Answermore than $1.1 billion (GBP 750 million)

It was, at the time, the largest kit-sponsorship deal in football history.

Source: Sponsorship research (via Wikipedia) (2014) en.wikipedia.org

Expert level

MetLife Stadium's naming-rights deal pays about how much per year, below the $25-30 million originally expected?

Answerabout $17 million a year

Even a below-expectation naming-rights deal still adds up to tens of millions annually.

Source: Naming rights research (via Wikipedia) (2011) en.wikipedia.org

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